Calgary Stampede
The Greatest Outdoor Show on Earth—it's where the greatest cowboys compete, the greatest names in music take the stage, and the greatest mini donuts take our hearts. But the best part is the guests who hat up and head down every year as the greatest versions of themselves.
“You’re the Greatest” ran in the months leading up to the 2023 and 2024 Calgary Stampede festivals. From 30-second hero videos to bottom-of-funnel digital ads, these sister campaigns showcase the breadth of the festival’s offerings and celebrate the greatness of its guests.
AD: Mark Rowe AD: Luke Callahan AD: Euan Retallack CD: Phil Copithorne
Agency: C&B Advertising
Project Scope
Creative concept development
Video scripts (:30s heroes and :15s cutdowns)
Campaign headlines and supporting copy for out-of-home, digital, social, and print assets
Tactical headlines and supporting media copy for the Calgary Stampede SuperPass, Rodeo, Evening Show, Value Days, and Lotteries promotions
Video & audio production
Stampede Stages
In 2024, the Calgary Stampede aimed to elevate its live music lineup, positioning it not just as a feature of the 10-day event, but as a full-fledged music festival in its own right. To achieve this, we developed "Stampede Stages," a new identity that gives the Stampede's live music the spotlight it deserves.
